Mo Willems that is.
He has a great article on Scholastic on making reading FUN.
Although, I can tell that his daughter is still fairly young, he mentions in the article that
"You may not know this, but you are a very cool person (to your kid, at least). Seriously, pretty much everything you do is cool. If you mow the lawn, that's cool. If you eat chocolate ice cream, that's cool."
My eleven year old thinks that NOTHING I do is COOL and his almost 10 year old sister is *almost* at that point also, she only thinks about 10% of what I do is cool and only if it involves me buying her something!